FMCG categories with biggest promotional change during the pandemic U.S. 2020

Published by
Emma Bedford,
May 20, 2022
While categories like fabric conditioner experienced around an 11 percent increase in promotional activity in the aftermath of the coronavirus outbreak in the United States in 2020, other categories like wine, spirits, and beer witnessed a large decline in promotions.

FMCG products with the biggest promotional change since the coronavirus outbreak in the United States in 2020

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Release date

January 2021

Region

United States

Survey time period

Pre-COVID-19 = December 30, 2019 until March 15, 2021. Since COVID-19 = June 1, 2020 until present

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COVID-19: Impact on the FMCG market worldwideCoronavirus: impact on the transportation and logistics industry worldwideCoronavirus disease (COVID-19) pandemicCoronavirus (COVID-19) in the UKCoronavirus: impact on the global economy
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