E-commerce penetration rate among active Gen Z users China in 2020, by platform

Published by
Lai Lin Thomala,
Apr 11, 2023
As of November 2020, nearly 79 percent of the Gen Z online shoppers in China used Mobile Taobao, an e-commerce app operated by Alibaba. Meanwhile, the second-hand fashion retailing app Dewu became popular among young Chinese online shoppers, with a penetration rate of 6.8 percent.

Penetration rate of online shopping apps among Generation Z active users in China as of November 2020, by platform

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Release date

January 2021

Region

China

Survey time period

November 2020

Supplementary notes

Generation-Z in this report refers to people born in 1995 or after.

The penetration rate was calculated by the number of active users who used a specific e-commerce service divided by the total number of active e-commerce users.

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