![Xin Ou](https://cdn.statcdn.com/static/../CMS/contactperson/ERI3877_1713870237.png)
Share of planned and impulsive purchase among GenY and Gen Z in China 2022
A 2022 survey revealed that around 8.5 percent of Gen-Zs in China often making impulsive purchase, slightly higher than the Gen-Y consumers. In comparison, around 14 percent of Gen-Z consumers said they only make planned purchases.