Lifetime value (LTV) of subscribers 2022, by vertical

Published by
D. Tighe,
Jan 9, 2024
In 2021, the customer lifetime value (LTV) of the food and beverage vertical worldwide stood at just over 350 U.S. dollars. According to a study conducted among merchants specializing in subscription commerce, with roughly 250 U.S. dollars, pet and animal subscription merchants generated the second-highest average annual revenue per customer that year.

Average lifetime value (LTV) of subscribers worldwide in 2022, by vertical (in U.S. dollars)

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Release date

January 2024

Region

Worldwide

Survey time period

January 1 to December 31, 2022

Number of respondents

over 15,000

Special properties

ReCharge merchants in the subscription commerce industry

Supplementary notes

The release date is the date the information was accessed.

The source defines lifetime value as average customer value (or ACV), which translates to lifetime revenue by number of customers.

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