According to a survey conducted in Japan in 2021, 69 percent of women aged 20 to 29 years old stated that they watch sponsored content videos of YouTubers if the content is good. At the same time, 28 percent of women in their thirties stated that they stop watching the video once they know it is sponsored.
Reaction to sponsored content videos of YouTubers in Japan as of March 2021, by age group and gender
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Other statistics that may interest you Online video advertising in Japan
Overview
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Internet usage
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YouTube
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PR Times. (April 7, 2021). Reaction to sponsored content videos of YouTubers in Japan as of March 2021, by age group and gender [Graph]. In Statista. Retrieved June 17, 2024, from https://www.statista.com/statistics/1263572/japan-reaction-sponsored-content-videos-of-youtubers-by-age-and-gender/
PR Times. "Reaction to sponsored content videos of YouTubers in Japan as of March 2021, by age group and gender." Chart. April 7, 2021. Statista. Accessed June 17, 2024. https://www.statista.com/statistics/1263572/japan-reaction-sponsored-content-videos-of-youtubers-by-age-and-gender/
PR Times. (2021). Reaction to sponsored content videos of YouTubers in Japan as of March 2021, by age group and gender. Statista. Statista Inc.. Accessed: June 17, 2024. https://www.statista.com/statistics/1263572/japan-reaction-sponsored-content-videos-of-youtubers-by-age-and-gender/
PR Times. "Reaction to Sponsored Content Videos of Youtubers in Japan as of March 2021, by Age Group and Gender." Statista, Statista Inc., 7 Apr 2021, https://www.statista.com/statistics/1263572/japan-reaction-sponsored-content-videos-of-youtubers-by-age-and-gender/
PR Times, Reaction to sponsored content videos of YouTubers in Japan as of March 2021, by age group and gender Statista, https://www.statista.com/statistics/1263572/japan-reaction-sponsored-content-videos-of-youtubers-by-age-and-gender/ (last visited June 17, 2024)
Reaction to sponsored content videos of YouTubers in Japan as of March 2021, by age group and gender [Graph], PR Times, April 7, 2021. [Online]. Available: https://www.statista.com/statistics/1263572/japan-reaction-sponsored-content-videos-of-youtubers-by-age-and-gender/