Performance-based advertising accounted for 578.9 billion Japanese yen of the expenditures on online video advertising in Japan in 2023. Reserved advertising made up a much smaller share. The total expenses on video advertising amounted to 686 billion yen during that year.
Expenditure on internet video advertising in Japan in 2023, by transaction method (in billion Japanese yen)
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Other statistics that may interest you Online video advertising in Japan
Overview
6
- Premium Statistic Advertising expenses in Japan 2014-2023
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Video advertising
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- Premium Statistic Online video ad expenditure Japan 2022-2027
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- Premium Statistic Expenses on online video advertising in Japan 2023, by transaction method
- Premium Statistic Share of expenses on online video advertising in Japan 2023, by transaction method
Internet usage
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- Premium Statistic Average internet usage time per weekday Japan FY 2013-2022
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Video consumption
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Attitudes and behavior regarding online video advertising
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- Premium Statistic Impression of video advertising Japan 2021, by device
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YouTube
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- Premium Statistic YouTube's penetration rate in Japan FY 2022, by gender
- Premium Statistic YouTube's penetration rate in Japan FY 2022, by age group
- Premium Statistic Behavior while watching YouTube videos Japan 2021, by gender
- Premium Statistic Reaction to video advertisements on YouTube in Japan 2021, by age and gender
- Premium Statistic Reaction to sponsored content of YouTubers in Japan 2021, by age and gender
- Premium Statistic Leading factors for interest in sponsored content of YouTubers Japan 2021, by gender
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Dentsu. (March 12, 2024). Expenditure on internet video advertising in Japan in 2023, by transaction method (in billion Japanese yen) [Graph]. In Statista. Retrieved June 16, 2024, from https://www.statista.com/statistics/1242976/japan-internet-video-advertising-expenditure-by-transaction-method/
Dentsu. "Expenditure on internet video advertising in Japan in 2023, by transaction method (in billion Japanese yen)." Chart. March 12, 2024. Statista. Accessed June 16, 2024. https://www.statista.com/statistics/1242976/japan-internet-video-advertising-expenditure-by-transaction-method/
Dentsu. (2024). Expenditure on internet video advertising in Japan in 2023, by transaction method (in billion Japanese yen). Statista. Statista Inc.. Accessed: June 16, 2024. https://www.statista.com/statistics/1242976/japan-internet-video-advertising-expenditure-by-transaction-method/
Dentsu. "Expenditure on Internet Video Advertising in Japan in 2023, by Transaction Method (in Billion Japanese Yen)." Statista, Statista Inc., 12 Mar 2024, https://www.statista.com/statistics/1242976/japan-internet-video-advertising-expenditure-by-transaction-method/
Dentsu, Expenditure on internet video advertising in Japan in 2023, by transaction method (in billion Japanese yen) Statista, https://www.statista.com/statistics/1242976/japan-internet-video-advertising-expenditure-by-transaction-method/ (last visited June 16, 2024)
Expenditure on internet video advertising in Japan in 2023, by transaction method (in billion Japanese yen) [Graph], Dentsu, March 12, 2024. [Online]. Available: https://www.statista.com/statistics/1242976/japan-internet-video-advertising-expenditure-by-transaction-method/