Leading online entertainment that Gen Z paid for in China 2021

Published by
Lai Lin Thomala,
Feb 23, 2023
As of March 2021 in China, almost 47 percent of Gen-Z consumers said they had spent money on mobile games in the past six months. Online music streaming and karaoke are also popular among China's younger generation, with over 35 percent of consumers paid for the services recently.

Share of Generation Z consumers who spent on online entertainment in past six months in China as of March 2021, by type

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Release date

June 2021

Region

China

Survey time period

February 2021 to March 2021

Supplementary notes

The term Gen-Z refers to people born between 1997 and 2010.

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