Market share in the overall and sustainable personal care market in U.S. 2021

Published by M. Ridder, Aug 25, 2023
In both the overall personal care and the sustainable personal care markets, Millenials were the biggest spenders in the United States in 2021. Generation X was the second largest consumer of eco-friendly personal care products, and the third largest share belongs to Gen Z in the United States.
More information on this topic can be found in the report on the sustainable consumption of generations.

Market share of generations in the overall and sustainable personal care market in the United States in 2021

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Release date

July 2021

Region

United States

Survey time period

2021

Supplementary notes

The Greatest Generation: 1901-1927, Silent Generation: 1928-1945, Baby Boomers: 1946-1964, Generation X: 1965-1979, Millennials: 1980-1994, Generation Z: 1995-2012

Shares have been rounded, The Greatest Generation represents less than 0.5 percent and thus its share was rounded to 0 percent.

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