Importance of the in-store experience for beauty purchases worldwide 2021

Published by
Dominique Petruzzi,
Jan 18, 2023
In 2021, approximately 51 percent of surveyed participants belonging to Generation Z from all over the world stated that they really valued the in-store experience when buying health and beauty products. The same percentage of millennials agreed. Click here to read Capgemini's full report.

Share of shoppers who value the in-store experience when shopping for health and beauty products, by generation

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Source

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Release date

2022

Region

Worldwide

Survey time period

October to November, 2021

Number of respondents

6,742 respondents

Age group

18 years and older

Special properties

health and beauty shoppers

Supplementary notes

Consumers from the United States, the United Kingdom, Australia, Canada, France, Germany, Italy, Spain, the Netherlands, and Sweden were surveyed.

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Digital behavior

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Topics

Gen Z and the beauty industry in the United StatesCosmetics industry in the U.S.U.S. Gen Z & millennials: consumer goods and shopping behaviorCosmetics in CanadaCosmetics industry
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