Main reasons to shop for beauty products in stores in Italy 2021

Published by
Dominique Petruzzi,
Mar 7, 2024
In 2021, the main reason to shop for beauty products in physical stores was the chance to test said products in person, as stated by 55 percent of female respondents and 44 percent of male respondents in Italy. Another common reason among Italian consumers was to have the possibility of verifying the product.

Main reasons to shop for beauty products in stores in Italy in 2021, by gender

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Release date

2021

Region

Italy

Survey time period

March 22 to 25, 2021

Number of respondents

1,200*

Age group

18 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* For this study, 74 percent of the respondents were women, 26 percent were men.

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