Favorite purchasing channels for beauty products in Italy 2021

Published by
Dominique Petruzzi,
May 3, 2023
In Italy, the leading purchasing channel for beauty products in 2021 was supermarkets, as stated by 53 percent of respondents in a recent survey. Specialized stores ranked second with a percentage of 46. They were followed by e-commerce and pharmacies, cited by 45 and 37 percent of participants, respectively.

Leading purchasing channels for beauty products in Italy in 2021

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Release date

2021

Region

Italy

Survey time period

22 to 25 March 2021

Number of respondents

1,200*

Age group

18 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* 74 percent of the respondents were women, 26 percent were men.

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