Dominique Petruzzi
Research expert covering Cosmetics, Personal Care, Health & Hygiene industries.
Get in touch with us nowMost important beauty brand responsibilities for consumers globally 2021
According to the results of a recent survey, the main beauty brand responsibility for the majority of surveyed participants worldwide is the use of ingredients that are safe for the consumer. About 49 percent of respondents located in the APAC area found this factor very important. Meanwhile, around 47 percent of consumers in the Americas considered animal safety crucial, followed by 44 percent of participants in the EMEA region.
