What term is more appealing to you as a cosmetic and toiletry consumer?

Published by
Dominique Petruzzi,
Feb 9, 2023
According to the results of a survey carried out in the United Kingdom in 2021, the majority of beauty consumers stated that they found the label "vegan" on cosmetics products more appealing. By contrast, approximately 39.5 percent of surveyed cosmetic and toiletry consumers said that they preferred the label "cruelty-free".

Opinions on "vegan" and "cruelty-free" labels in cosmetics in the United Kingdom in 2021

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Release date

October 2021

Region

United Kingdom

Survey time period

2021

Number of respondents

1,000 respondents

Age group

17 years and older

Special properties

male and female respondents who purchase cosmetics regularly

Method of interview

Panel survey

Supplementary notes

Percentage points not adding up to 100 percent are likely due to rounding.

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