Popularity and fame of Amazon Prime in the UK 2021-2023

Published by Daniela Coppola, Jan 16, 2024

Even though almost 100 percent of British adults have heard of Amazon Prime in the second quarter of 2023, the subscription services of the online marketplace are only appreciated by 69 percent of respondents, up from the first quarter of the year.

Share of people having heard of or liked Amazon Prime in the United Kingdom (UK) in selected quarters from 1st quarter 2021 to 4th quarter 2023

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Release date

January 2024

Region

United Kingdom

Survey time period

Q1 2021 to Q4 2023

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

The value score was measured based on consumers' perception of the value the brand offers.
Date of release is the date of access.

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Statistics on " Amazon in the United Kingdom (UK) "

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Overview

6

Logistics & sellers

5

Online traffic

7

Brand awareness

6

Consumption

4

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Topics

Amazon in the UKAmazonAmazon Prime DayE-commerce in the United Kingdom (UK)Online shopping in Europe
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