J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowImportance of brands promoting LGBTQIA+ inclusion in Latin America 2023
During a 2023 survey carried out among consumers from Argentina, Brazil, Colombia, Chile, Mexico, and Peru, 60 percent said it was not important at all that the brands they consumed promoted diversity and inclusion toward the LGBTQIA+ community. The acronym stands for lesbian, gay, bisexual, transgender, queer, intersex, asexual, and other sexual orientations and gender identities. One-quarter (or 25 percent) of respondents said it was important, while seven percent stated it was a little important.
