Major channels in shopping mother and child products in China 2022

Published by
Xin Ou,
Mar 1, 2024
According to a survey conducted in 2022, around 48 percent of Chinese respondents stated that they purchased mother and baby products on horizontal e-commerce websites such as Taobao. Around 41 percent of respondents said they bought maternity products in physical stores which specialized in maternity and childcare products.

Leading distribution channels in buying maternity and infant supplies in China as of January 2022

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Release date

March 2022

Region

China

Survey time period

January 2022

Number of respondents

1,000 respondents

Method of interview

Online survey

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Statistics on " Maternity and childcare product industry in China "

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Overview

5

Infant food

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Diapers

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Other products

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Distribution channels

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Consumer perspective

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Topics

Maternity and childcare product industry in ChinaBaby care market in the U.S.E-Commerce in ChinaRetail industry in ChinaDemographics of China
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