Dry January participation U.S. 2024, by age

Published by Jan Conway, Jan 17, 2024
Younger alcohol consumers were most likely to anticipate partaking in Dry January in the United States for 2024. Among 21 to 24 year-olds, 75 percent claimed they were at least somewhat likely to take part compared to just 31 percent of drinkers 55 and older.

Intent to participate in Dry January in the United States in 2024, by age

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Release date

January 2024

Region

United States

Survey time period

December 1 to 20, 2023

Number of respondents

715 respondents

Age group

21 years and older

Special properties

Alcohol drinkers

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Statistics on " Gen Z alcohol consumption in the United States "

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Overview

5

Shopping behavior

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Alcoholic beverage segments

8

Non-alcoholic beverages

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Gen Z alcohol consumption in the U.S.
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