According to a survey conducted in the second quarter of 2022 in Turkey, more than one-third of users did research on products, services or brands after seeing them advertised in a mobile application. Additionally, 19 percent of the respondents purchased a product directly after seeing it in an advertisement in a shopping app.
User behavior after seeing advertisements in mobile applications in Turkey in 2022
Characteristic
Purchasing the product directly
Doing a research on the product/service/brand
Clicking on the ad
Purchasing it later
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GWI, & Digital Turbine. (June 7, 2022). User behavior after seeing advertisements in mobile applications in Turkey in 2022 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1334637/turkey-user-behavior-after-seeing-ads-in-mobile-apps/
GWI, und Digital Turbine. "User behavior after seeing advertisements in mobile applications in Turkey in 2022." Chart. June 7, 2022. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1334637/turkey-user-behavior-after-seeing-ads-in-mobile-apps/
GWI, Digital Turbine. (2022). User behavior after seeing advertisements in mobile applications in Turkey in 2022. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1334637/turkey-user-behavior-after-seeing-ads-in-mobile-apps/
GWI, and Digital Turbine. "User Behavior after Seeing Advertisements in Mobile Applications in Turkey in 2022." Statista, Statista Inc., 7 Jun 2022, https://www.statista.com/statistics/1334637/turkey-user-behavior-after-seeing-ads-in-mobile-apps/
GWI & Digital Turbine, User behavior after seeing advertisements in mobile applications in Turkey in 2022 Statista, https://www.statista.com/statistics/1334637/turkey-user-behavior-after-seeing-ads-in-mobile-apps/ (last visited June 18, 2024)
User behavior after seeing advertisements in mobile applications in Turkey in 2022 [Graph], GWI, & Digital Turbine, June 7, 2022. [Online]. Available: https://www.statista.com/statistics/1334637/turkey-user-behavior-after-seeing-ads-in-mobile-apps/