Most well-known sports and outdoor online shops in the UK 2023
Nike is the most well-known sports and outdoor online shop in the UK, albeit with tough competition. The American multinational corporation is recognized by 94 percent of internet respondents, just as much as the also first placed Adidas. Trailing behind with 93 precent brand awareness is the Greater Manchester-based JD Sports, followed by another British brand, Sports Direct.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
