Nike is the most well-known sports and outdoor online shop in the UK, albeit with tough competition. The American multinational corporation is recognized by 94 percent of internet respondents, just as much as the also first placed Adidas. Trailing behind with 93 precent brand awareness is the Greater Manchester-based JD Sports, followed by another British brand, Sports Direct.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading sports and outdoor online shops ranked by brand awareness in the United Kingdom in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (September 12, 2023). Leading sports and outdoor online shops ranked by brand awareness in the United Kingdom in 2023 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1341651/most-well-known-sports-and-outdoor-online-shops-in-the-uk/
Statista. "Leading sports and outdoor online shops ranked by brand awareness in the United Kingdom in 2023." Chart. September 12, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1341651/most-well-known-sports-and-outdoor-online-shops-in-the-uk/
Statista. (2023). Leading sports and outdoor online shops ranked by brand awareness in the United Kingdom in 2023. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1341651/most-well-known-sports-and-outdoor-online-shops-in-the-uk/
Statista. "Leading Sports and Outdoor Online Shops Ranked by Brand Awareness in The United Kingdom in 2023." Statista, Statista Inc., 12 Sep 2023, https://www.statista.com/statistics/1341651/most-well-known-sports-and-outdoor-online-shops-in-the-uk/
Statista, Leading sports and outdoor online shops ranked by brand awareness in the United Kingdom in 2023 Statista, https://www.statista.com/statistics/1341651/most-well-known-sports-and-outdoor-online-shops-in-the-uk/ (last visited September 01, 2024)
Leading sports and outdoor online shops ranked by brand awareness in the United Kingdom in 2023 [Graph], Statista, September 12, 2023. [Online]. Available: https://www.statista.com/statistics/1341651/most-well-known-sports-and-outdoor-online-shops-in-the-uk/