Signing up for Netflix and Disney+ after launch of ad-funded tier in the U.S. 2022

Published by
Julia Stoll,
Nov 29, 2023
According to a survey from September 2022, the impact of Netflix and Disney+ launching an ad-supporting tier on the likelihood of signing up for the respective platform was very low in the U.S., with over 40 percent of respondents saying that their opinion of the services had not changed. However, non-subscribers were more likely to subscribe to an ad-supported version of Netflix than to one of Disney+.

Likelihood of adults signing up for Netflix and Disney Plus when discounted ad-supported model becomes available in the United States as of September 2022

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Release date

October 2022

Region

United States

Survey time period

September 24 to 25, 2022

Number of respondents

27,436 respondents

Age group

18 years and older

Special properties

survey within DISQO member community; non-subscribers of the respective services

Supplementary notes

This question was phrased by the source as follows: "Netflix (L) / Disney+ (R) plans to offer a discounted service subscription for customers who are willing to watch commercials, available later this year. Based on this information, how much more/less likely are you to sign up for this platform when this lower-cost option with commercials becomes available?"

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Topics

Hybrid video-on-demand services in the United StatesStreaming in the United StatesOnline TV in the United StatesSubscription video-on-demand in the United StatesAd-supported video-on-demand in the United States
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