Viewers who would rather watch ads than pay more for ad-free services U.S. 2021-2023
According to a survey conducted among TV viewers in the United States in the fourth quarter of 2023, 64 percent of respondents said they would rather watch ads if it meant they would save four or five U.S. dollars per month. Conversely, 36 percent of respondents said they would rather avoid ads even if that cost them four or five dollars more per month.
