Video streaming subscribers on ad-free, ad-based, or both plan types in the U.S. 2023

Published by Statista Research Department, Feb 22, 2024

A survey conducted in 2023 found that more than 70 percent of Netflix, Disney+, and Max customers from the U.S. use the ad-free versions of the respective platforms. By contrast, Hulu and Peacock subscribers were keen on plans with commercials, with 57 percent and 64 percent of adults subscribing to the platforms' ad-supported tiers.

Distribution of video streaming service subscribers on ad-free, ad-based, or both plan types in the United States in 2023, by platform

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Release date

October 2023

Region

United States

Survey time period

2023

Number of respondents

4,000 respondents

Age group

18 years and older

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Ad-supported video-on-demand in the United StatesOnline video usage in the United StatesVideo advertising and marketing worldwideSubscription video-on-demand in the United StatesVideo streaming in Sweden
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