Private brand goods development method at supermarkets in Japan 2023

Published by C. Diep, Jan 9, 2024
In 2023, the majority of supermarkets in Japan stocked private labels developed by affiliated organizations. While the presence of private brand products increased in recent years, only around 37 percent of stores developed them in-house.

Common development method for private label products at supermarkets in Japan in 2023

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Release date

January 2024

Region

Japan

Survey time period

2023

Supplementary notes

Figures are industry estimates based on annual surveys.
Original question in the survey, for which multiple answers were allowed: "In which organization were the private brand products (PB products) for your supermarket mainly developed?"

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Private labels in JapanFood retail in JapanRetail trade in JapanFMCG market in JapanShopping behavior in Japan
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