Popular social commerce platforms in Japan 2023

Published by C. Diep, Mar 22, 2023
LINE was the most popular social commerce platform in Japan as revealed in a survey conducted in February 2023 by Rakuten Insight. Instagram followed in second place, with 30 percent of respondents making purchases on the photo and video sharing platform in the past 12 months.

Leading social media platforms for making purchases in Japan as of February 2023

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Release date

March 2023

Region

Japan

Survey time period

February 9 to 28, 2023

Number of respondents

476 respondents

Age group

16 years and older

Special properties

respondents who have made purchases in the past 12 months; multiple answers allowed

Method of interview

Online survey

Supplementary notes

Original question: "Which of the following social media platforms have you purchased items from in the last 12 months? Choose all that applies."

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Statistics on " Online shopping behavior in Japan "

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Overview

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Platform usage

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Consumer satisfaction

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Online payment

5

Household spending

5

Social commerce

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Topics

Digital shopping behavior in JapanInternet usage in JapanSecondhand goods and reuse in JapanE-commerce in JapanRakuten
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