Spain: leading reasons for purchasing a beauty item 2022, by generation
The majority of Spanish consumers across all age groups purchase beauty items such as makeup, skin care, and bath and body products to feel more comfortable in their skins. Approximately half of Gen X and Baby Boomers, as well as one-third of Gen Z and Millennials chose it as the top factor driving their purchase decisions, with self-pampering following as a unanimous runner-up.
