In 2022, Colgate was the health and beauty brand with the highest household penetration rate in Spain, with 45.8 percent of household purchasing this brand. Nivea and Sanex ranked in second and third place, with penetration rates of 38 percent and 28 percent, respectively.
Leading health and beauty brands in Spain in 2022, by household penetration rate
Characteristic
Household penetration rate*
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*Household penetration rate refers to the share of households buying a brand.
You can find detailed information about the report's methodology here.
**The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (August 7, 2023). Leading health and beauty brands in Spain in 2022, by household penetration rate [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/444874/leading-health-and-beauty-brands-by-penetration-rate-spain/
Kantar Worldpanel. "Leading health and beauty brands in Spain in 2022, by household penetration rate." Chart. August 7, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/444874/leading-health-and-beauty-brands-by-penetration-rate-spain/
Kantar Worldpanel. (2023). Leading health and beauty brands in Spain in 2022, by household penetration rate. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/444874/leading-health-and-beauty-brands-by-penetration-rate-spain/
Kantar Worldpanel. "Leading Health and Beauty Brands in Spain in 2022, by Household Penetration Rate." Statista, Statista Inc., 7 Aug 2023, https://www.statista.com/statistics/444874/leading-health-and-beauty-brands-by-penetration-rate-spain/
Kantar Worldpanel, Leading health and beauty brands in Spain in 2022, by household penetration rate Statista, https://www.statista.com/statistics/444874/leading-health-and-beauty-brands-by-penetration-rate-spain/ (last visited June 18, 2024)
Leading health and beauty brands in Spain in 2022, by household penetration rate [Graph], Kantar Worldpanel, August 7, 2023. [Online]. Available: https://www.statista.com/statistics/444874/leading-health-and-beauty-brands-by-penetration-rate-spain/