According to a survey conducted in August 2023 among Australian consumers, the leading category respondents intended to shop from during the 2023 Black Friday sales was the clothes, shoes, and beauty category, with just shy of one-third of those surveyed indicating this. Electronics, tech, and entertainment products were the next most prominent category surveyed consumers intended to shop from.
Leading categories consumers intended to shop from during the Black Friday sales in Australia in 2023
Characteristic
Share of respondents
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Mediaweek. (September 20, 2023). Leading categories consumers intended to shop from during the Black Friday sales in Australia in 2023 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1419157/australia-leading-categories-consumers-intended-to-shop-during-black-friday-sales/
Mediaweek. "Leading categories consumers intended to shop from during the Black Friday sales in Australia in 2023." Chart. September 20, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1419157/australia-leading-categories-consumers-intended-to-shop-during-black-friday-sales/
Mediaweek. (2023). Leading categories consumers intended to shop from during the Black Friday sales in Australia in 2023. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1419157/australia-leading-categories-consumers-intended-to-shop-during-black-friday-sales/
Mediaweek. "Leading Categories Consumers Intended to Shop from during The Black Friday Sales in Australia in 2023." Statista, Statista Inc., 20 Sep 2023, https://www.statista.com/statistics/1419157/australia-leading-categories-consumers-intended-to-shop-during-black-friday-sales/
Mediaweek, Leading categories consumers intended to shop from during the Black Friday sales in Australia in 2023 Statista, https://www.statista.com/statistics/1419157/australia-leading-categories-consumers-intended-to-shop-during-black-friday-sales/ (last visited June 18, 2024)
Leading categories consumers intended to shop from during the Black Friday sales in Australia in 2023 [Graph], Mediaweek, September 20, 2023. [Online]. Available: https://www.statista.com/statistics/1419157/australia-leading-categories-consumers-intended-to-shop-during-black-friday-sales/