Saving time was the main reason for U.S. Boomer shoppers to buy groceries online in 2023, with 56 percent of shoppers reporting so. Another 27 percent of shoppers reported that they liked shopping online because it helps them avoid impulse purchases that happen in-store.
Leading reasons Boomers purchase groceries online in the United States in 2023
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Share of respondents
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PowerReviews. (April 15, 2023). Leading reasons Boomers purchase groceries online in the United States in 2023 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1458605/united-states-online-grocery-shopping-main-reasons-gen-x/
PowerReviews. "Leading reasons Boomers purchase groceries online in the United States in 2023." Chart. April 15, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1458605/united-states-online-grocery-shopping-main-reasons-gen-x/
PowerReviews. (2023). Leading reasons Boomers purchase groceries online in the United States in 2023. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1458605/united-states-online-grocery-shopping-main-reasons-gen-x/
PowerReviews. "Leading Reasons Boomers Purchase Groceries Online in The United States in 2023." Statista, Statista Inc., 15 Apr 2023, https://www.statista.com/statistics/1458605/united-states-online-grocery-shopping-main-reasons-gen-x/
PowerReviews, Leading reasons Boomers purchase groceries online in the United States in 2023 Statista, https://www.statista.com/statistics/1458605/united-states-online-grocery-shopping-main-reasons-gen-x/ (last visited June 18, 2024)
Leading reasons Boomers purchase groceries online in the United States in 2023 [Graph], PowerReviews, April 15, 2023. [Online]. Available: https://www.statista.com/statistics/1458605/united-states-online-grocery-shopping-main-reasons-gen-x/