Shoppers' reasons for buying private labels in the U.S.2023

Consumers' reasons for buying more private brand items in the United States in 2023

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Source

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Release date

October 2023

Region

United States

Survey time period

2023

Number of respondents

1,039 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Multiple answers possible.

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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