Most popular fashion stores among Gen Z in the U.S. 2023

Published by
P. Smith,
May 14, 2024

Forever 21 was the leading fashion store in the United States, based on brand popularity among Generation Z in 2023. The retailer was popular among 53 percent of internet users, six percentage points more than second-placed H&M.

Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.

Leading fashion stores among Generation Z ranked by brand popularity in the United States in 2023

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Source

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Release date

November 2023

Region

United States

Survey time period

September 22 to October 4, 2023

Number of respondents

268 respondents

Age group

Gen Z

Special properties

Respondents who know the individual brand

Method of interview

Online survey

Supplementary notes

During the survey, the question was phrased as follows: "When it comes to fashion stores, which of the following brands do you like?"

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Statistics on " Generation Z fashion in the United States "

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Other statistics that may interest you Generation Z fashion in the United States

Overview

5

Spending

5

Brands

8

Trends

8

Purchasing behavior

5

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Topics

Generation Z fashion in the United StatesApparel market in the U.S.NikeU.S. Gen Z & millennials: consumer goods and shopping behaviorMillennials
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Starter Account

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