Forever 21 was the leading fashion store in the United States, based on brand popularity among Generation Z in 2023. The retailer was popular among 53 percent of internet users, six percentage points more than second-placed H&M.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.
Leading fashion stores among Generation Z ranked by brand popularity in the United States in 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (November 30, 2023). Leading fashion stores among Generation Z ranked by brand popularity in the United States in 2023 [Graph]. In Statista. Retrieved September 08, 2024, from https://www.statista.com/statistics/1465688/most-popular-fashion-stores-among-gen-z-in-the-united-states/
Statista. "Leading fashion stores among Generation Z ranked by brand popularity in the United States in 2023." Chart. November 30, 2023. Statista. Accessed September 08, 2024. https://www.statista.com/statistics/1465688/most-popular-fashion-stores-among-gen-z-in-the-united-states/
Statista. (2023). Leading fashion stores among Generation Z ranked by brand popularity in the United States in 2023. Statista. Statista Inc.. Accessed: September 08, 2024. https://www.statista.com/statistics/1465688/most-popular-fashion-stores-among-gen-z-in-the-united-states/
Statista. "Leading Fashion Stores among Generation Z Ranked by Brand Popularity in The United States in 2023." Statista, Statista Inc., 30 Nov 2023, https://www.statista.com/statistics/1465688/most-popular-fashion-stores-among-gen-z-in-the-united-states/
Statista, Leading fashion stores among Generation Z ranked by brand popularity in the United States in 2023 Statista, https://www.statista.com/statistics/1465688/most-popular-fashion-stores-among-gen-z-in-the-united-states/ (last visited September 08, 2024)
Leading fashion stores among Generation Z ranked by brand popularity in the United States in 2023 [Graph], Statista, November 30, 2023. [Online]. Available: https://www.statista.com/statistics/1465688/most-popular-fashion-stores-among-gen-z-in-the-united-states/
