Leading digital coupon categories during COVID-19 pandemic in the U.S. 2020
Discounts during online shopping have become even more important during COVID-19 as job losses and product shortages impact day to day life.
A May 2020 U.S. shopper survey revealed that household items, restaurants & delivery, and grocery delivery were the most searched for coupon categories. Digital shopping has taken off during the global coronavirus pandemic as people attempt to avoid stores in order to social distance or quarantine.