Leading digital coupon categories during COVID-19 pandemic in the U.S. 2020

Published by
Stephanie Chevalier,
Jul 7, 2021
A May 2020 U.S. shopper survey revealed that household items, restaurants & delivery, and grocery delivery were the most searched for coupon categories. Digital shopping has taken off during the global coronavirus pandemic as people attempt to avoid stores in order to social distance or quarantine. Discounts during online shopping have become even more important during COVID-19 as job losses and product shortages impact day to day life.

Most searched online coupon categories during the coronavirus pandemic according to shoppers in the United States as of May 2020

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Source

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Release date

June 2020

Region

United States

Survey time period

May 2020

Number of respondents

1,199 respondents

Age group

18 years and older

Special properties

annual household income ranging from 0-$200,000+

Method of interview

Online survey

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Statistics on " Coupon market in the United States "

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Overview

7

Digital coupons

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Food coupons

7

Consumer behavior

8

Further related statistics

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Topics

Coupon Market Trends in the United StatesGrouponPrivate label market in the U.S.Digital coupons and deals in the United StatesLoyalty programs in the United Kingdom (UK)
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