Most popular online goods by gender Great Britain 2020

This statistic displays the types of goods purchased online in Great Britain in 2020, by gender. Of women, 62 percent purchased clothing. This is greater than the share of men who purchased clothing products, which reached 49 percent.

Goods and services ranked by share of men and women who purchased online in Great Britain in 2020

Characteristic	Men	Women
Clothes (including sports clothing), shoes and accessories	49%	62%
Deliveries from restaurants, fast-food chains or catering services	32%	32%
Printed books, magazines or newspapers	28%	30%
Furniture, home accessories or gardening products	29%	28%
Computers, tablets, mobile phones or accessories	27%	21%
Children's toys or childcare items	19%	24%
Cosmetics, beauty or wellness products	15%	29%
Cleaning products or personal hygiene products	16%	20%
Consumer electronics, for example TVs, stereos, cameras or household appliances	23%	13%
Sports goods (excluding sports clothing)	22%	12%
Food or beverages from stores, or from meal-kit providers	13%	14%
Medicine or dietary supplements such as vitamins	13%	13%
Physical copies of films or series	15%	11%
Physical copies of music	15%	10%

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Release date

August 2020

More information

Region

United Kingdom (Great Britain)

Survey time period

2020

Number of respondents

1,800**

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

* The source indicates: "The source of this information is the Opinions and Lifestyle Survey (OLS). The OLS is a multi-purpose survey developed by ONS for use by government departments, other public bodies, charities, academics and the media. It provides a fast, cost effective and reliable way of obtaining information on topics too brief to warrant their own survey."
** The Opinions and Lifestyle Survey is carried out by interviewing a nationally representative sample of households in Great Britain. About 1,800 households are sampled each month and estimates are subject to sampling variability, as are those from all sample surveys.

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