Most popular goods purchased online in Great Britain 2019, by gender

This statistic displays the types of goods purchased online in Great Britain in 2019, by gender. Of women, 64 percent purchased clothing or sports goods. This is greater than the share of men who purchased clothing or sports goods, which reached 56 percent.

Goods and services ranked by share of men and women who purchased online in Great Britain in 2019

Clothes or sports goods 56%64%
Household goods (eg furniture, toys etc) 48%49%
Holiday accommodation 45%43%
Travel arrangements (eg transport tickets, car hire) 45%41%
Tickets for events 47%40%
Films, music (including downloads) 44%34%
Books, magazines, newspapers (including e-books and downloads) 30%37%
Food or groceries 26%31%
Electronic equipment (including cameras) 42%26%
Video games software, other computer software and upgrades (including downloads) 34%17%
Telecommunication services 26%18%
Computer hardware 21%8%
Medicine 15%18%
E-learning material 12%10%
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Release date

August 2019


United Kingdom (Great Britain)

Survey time period


Number of respondents


Age group

16 years and older

Method of interview

Online survey

Supplementary notes

* The source indicates: "The source of this information is the Opinions and Lifestyle Survey (OLS). The OLS is a multi-purpose survey developed by ONS for use by government departments, other public bodies, charities, academics and the media. It provides a fast, cost effective and reliable way of obtaining information on topics too brief to warrant their own survey."
** The Opinions and Lifestyle Survey is carried out by interviewing a nationally representative sample of households in Great Britain. About 1,800 households are sampled each month and estimates are subject to sampling variability, as are those from all sample surveys.

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Statistics on "Women and social media and e-commerce in the United Kingdom (UK)"

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