Most popular goods purchased online in Great Britain 2018, by gender

Goods and services ranked by share of men and women who purchased online in Great Britain in 2018

Most popular goods purchased online in Great Britain 2018, by gender This statistic displays the types of goods purchased online in Great Britain in 2018, by gender. Of women, 59 percent purchased clothing or sports goods. This is greater than the share of men who purchased clothing or sports goods, which reached 50 percent.
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Goods and services ranked by share of men and women who purchased online in Great Britain in 2018

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MenWomen
Clothes or sports goods 50%59%
Household goods (eg furniture, toys etc) 47%49%
Holiday accommodation 40%44%
Travel arrangements (eg transport tickets, car hire) 41%36%
Tickets for events 38%41%
Films, music (including downloads) 36%32%
Books, magazines, newspapers (including e-books and downloads) 31%32%
Food or groceries 25%31%
Electronic equipment (including cameras) 35%19%
Video games software, other computer software and upgrades (including downloads) 29%15%
Telecommunication services 25%14%
Computer hardware 18%8%
Medicine 12%13%
E-learning material 11%9%
MenWomen
Clothes or sports goods 50%59%
Household goods (eg furniture, toys etc) 47%49%
Holiday accommodation 40%44%
Travel arrangements (eg transport tickets, car hire) 41%36%
Tickets for events 38%41%
Films, music (including downloads) 36%32%
Books, magazines, newspapers (including e-books and downloads) 31%32%
Food or groceries 25%31%
Electronic equipment (including cameras) 35%19%
Video games software, other computer software and upgrades (including downloads) 29%15%
Telecommunication services 25%14%
Computer hardware 18%8%
Medicine 12%13%
E-learning material 11%9%
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This statistic displays the types of goods purchased online in Great Britain in 2018, by gender. Of women, 59 percent purchased clothing or sports goods. This is greater than the share of men who purchased clothing or sports goods, which reached 50 percent.
Show more
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