During a 2023 survey, seven percent of responding UK consumers who celebrated Christmas stated they were most likely to click display ads or banners during Christmas shopping. The most popular format in this context were search ads, named by 16 percent of respondents. On the other hands, 35 percent said they did not click on ads at all.
Digital advertising formats consumers were most likely to click on during Christmas shopping in the United Kingdom as of July 2023
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eBay (eBay Ads). (September 4, 2023). Digital advertising formats consumers were most likely to click on during Christmas shopping in the United Kingdom as of July 2023 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/368897/christmas-shopping-advertising-united-kingdom-uk/
eBay (eBay Ads). "Digital advertising formats consumers were most likely to click on during Christmas shopping in the United Kingdom as of July 2023." Chart. September 4, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/368897/christmas-shopping-advertising-united-kingdom-uk/
eBay (eBay Ads). (2023). Digital advertising formats consumers were most likely to click on during Christmas shopping in the United Kingdom as of July 2023. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/368897/christmas-shopping-advertising-united-kingdom-uk/
eBay (eBay Ads). "Digital Advertising Formats Consumers Were Most Likely to Click on during Christmas Shopping in The United Kingdom as of July 2023." Statista, Statista Inc., 4 Sep 2023, https://www.statista.com/statistics/368897/christmas-shopping-advertising-united-kingdom-uk/
eBay (eBay Ads), Digital advertising formats consumers were most likely to click on during Christmas shopping in the United Kingdom as of July 2023 Statista, https://www.statista.com/statistics/368897/christmas-shopping-advertising-united-kingdom-uk/ (last visited June 18, 2024)
Digital advertising formats consumers were most likely to click on during Christmas shopping in the United Kingdom as of July 2023 [Graph], eBay (eBay Ads), September 4, 2023. [Online]. Available: https://www.statista.com/statistics/368897/christmas-shopping-advertising-united-kingdom-uk/