Most trusted brands in the retail and e-commerce category in the U.S. 2023

Published by
Julia Faria,
Sep 20, 2023
Amazon ranked first as the most trusted retail and e-commerce brand in the United States in 2023, with a net trust rating of 54.51 points. CVS Pharmacy secured the fifth position in the ranking, having scored 49.19 points.

Most trusted brands in the retail and e-commerce category in the United States as of 2023

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Release date

May 2023

Region

United States

Survey time period

March 3 to April 3, 2023

Number of respondents

799-8.434 respondents

Age group

18 years and older

Special properties

among adults

Supplementary notes

According to the source, brands are ranked by net trust rating, which consists of the difference between the share of respondents trusting each brand to do the right thing and the share of those not trusting.

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