Amazon ranked first as the most trusted retail and e-commerce brand in the United States in 2023, with a net trust rating of 54.51 points. CVS Pharmacy secured the fifth position in the ranking, having scored 49.19 points.
Most trusted brands in the retail and e-commerce category in the United States as of 2023
According to the source, brands are ranked by net trust rating, which consists of the difference between the share of respondents trusting each brand to do the right thing and the share of those not trusting.
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Morning Consult. (May 24, 2023). Most trusted brands in the retail and e-commerce category in the United States as of 2023 [Graph]. In Statista. Retrieved September 20, 2024, from https://www.statista.com/statistics/494906/most-trusted-brands-e-commerce-category-us/
Morning Consult. "Most trusted brands in the retail and e-commerce category in the United States as of 2023." Chart. May 24, 2023. Statista. Accessed September 20, 2024. https://www.statista.com/statistics/494906/most-trusted-brands-e-commerce-category-us/
Morning Consult. (2023). Most trusted brands in the retail and e-commerce category in the United States as of 2023. Statista. Statista Inc.. Accessed: September 20, 2024. https://www.statista.com/statistics/494906/most-trusted-brands-e-commerce-category-us/
Morning Consult. "Most Trusted Brands in The Retail and E-commerce Category in The United States as of 2023." Statista, Statista Inc., 24 May 2023, https://www.statista.com/statistics/494906/most-trusted-brands-e-commerce-category-us/
Morning Consult, Most trusted brands in the retail and e-commerce category in the United States as of 2023 Statista, https://www.statista.com/statistics/494906/most-trusted-brands-e-commerce-category-us/ (last visited September 20, 2024)
Most trusted brands in the retail and e-commerce category in the United States as of 2023 [Graph], Morning Consult, May 24, 2023. [Online]. Available: https://www.statista.com/statistics/494906/most-trusted-brands-e-commerce-category-us/
