In the United Kingdom, comparethermarket.com was the leading insurance website in terms of share of voice between April and June 2023, with approximately 17.8 percent. The websites moneysupermarket.com and gocompare.com followed with 11.02 and 8.65 percent, respectively.
Leading insurance comparison websites in the United Kingdom (UK) in the 2nd quarter 2023, by share of voice
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Share of voice*
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Insurance sector includes; business, health and life, home, auto, car and travel insurance.
*Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online. The top 20 players in the chart have the highest share of voice across 16,456 search terms.
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Pi Datametrics. (July 3, 2023). Leading insurance comparison websites in the United Kingdom (UK) in the 2nd quarter 2023, by share of voice [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/880767/leading-websites-in-the-insurance-industry-in-the-united-kingdom/
Pi Datametrics. "Leading insurance comparison websites in the United Kingdom (UK) in the 2nd quarter 2023, by share of voice." Chart. July 3, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/880767/leading-websites-in-the-insurance-industry-in-the-united-kingdom/
Pi Datametrics. (2023). Leading insurance comparison websites in the United Kingdom (UK) in the 2nd quarter 2023, by share of voice. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/880767/leading-websites-in-the-insurance-industry-in-the-united-kingdom/
Pi Datametrics. "Leading Insurance Comparison Websites in The United Kingdom (Uk) in The 2nd Quarter 2023, by Share of Voice." Statista, Statista Inc., 3 Jul 2023, https://www.statista.com/statistics/880767/leading-websites-in-the-insurance-industry-in-the-united-kingdom/
Pi Datametrics, Leading insurance comparison websites in the United Kingdom (UK) in the 2nd quarter 2023, by share of voice Statista, https://www.statista.com/statistics/880767/leading-websites-in-the-insurance-industry-in-the-united-kingdom/ (last visited June 18, 2024)
Leading insurance comparison websites in the United Kingdom (UK) in the 2nd quarter 2023, by share of voice [Graph], Pi Datametrics, July 3, 2023. [Online]. Available: https://www.statista.com/statistics/880767/leading-websites-in-the-insurance-industry-in-the-united-kingdom/