In Italy, the share of regular e-shoppers purchasing fresh food and/or beverages online increased by 14 percent from 2017 to 2021. In 2022, 24 percent of the respondents reported that they purchased said items online, a significant jump from the 12 percent reported in 2017. In 2023, the figure decreased to 21 percent.
Share of online shoppers in Italy purchasing fresh food and beverages in selected years from 2017 to 2023
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Other statistics that may interest you Online grocery market in Italy
Overview
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- Premium Statistic Market value of e-commerce B2C food & grocery in Italy 2017-2022
- Premium Statistic Online shopping share of grocery retail sales in Italy 2019-2022
- Premium Statistic Forecast online grocery out of food-at-home market in Italy 2030
- Premium Statistic FMCG e-commerce penetration in Italy 2023, by segment
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Market trends
4
- Basic Statistic Percentage change in sales value of retail channels in Italy 2023
- Premium Statistic Monthly change in online sales of CPG products in Italy 2023, by delivery method
- Premium Statistic YoY percentage growth of online revenue in grocery retail in Italy 2020-2022
- Premium Statistic Monthly online grocery retail sale growth in Italy 2024
Players
8
- Basic Statistic Grocery: top 10 online stores in Italy in 2022, by net sales
- Premium Statistic Online grocery & beverage shopping by store brand in Italy 2024
- Premium Statistic Most visited food e-commerce sites in Italy 2023
- Premium Statistic Leading groceries websites in Italy 2023, based on visit share
- Premium Statistic Main food delivery apps in Italy 2023, by downloads
- Premium Statistic Lidl online unique users in Italy 2019-2023
- Premium Statistic Esselunga online unique users in Italy 2019-2022
- Premium Statistic Funding raised by Everli 2014-2022
Consumption
8
- Premium Statistic Global shoppers planning to purchase groceries online 2022
- Premium Statistic Food & Personal Care e-commerce user in Italy 2021-2029
- Premium Statistic Share of e-shoppers purchasing fresh food & beverages online in Italy 2023
- Premium Statistic Channel preferences for grocery purchases in Italy 2023
- Premium Statistic Groceries & beverages purchased online by category in Italy 2024
- Premium Statistic Share of consumers aware of grocery app brands in Italy 2023
- Premium Statistic Main purchase drivers of online grocery shopping in Italy 2023
- Premium Statistic Main reasons consumers do not purchase groceries online in Italy 2023
Further related statistics
20
- Share of e-shoppers purchasing footwear online in Italy 2023
- Distribution of online purchases of toys in Italy 2023, by frequency
- Share of individuals purchasing home furniture online in Italy 2023
- Distribution of online purchases of small furniture in Italy 2023, by frequency
- Fastest-growing e-commerce product categories in Italy 2018
- Share of regular e-shoppers purchasing fashion goods online in Italy 2023
- Distribution of online purchases of fashion products in Italy 2023, by frequency
- Online shoppers in Italy 2019, by gender
- Share of e-shoppers purchasing groceries online in Italy 2023
- Importance of efficient search engine & filters when shopping online in Italy 2022
- Importance of delivery times for online shoppers in Italy 2019, by area
- FMCG e-commerce penetration in Italy 2019-2021, by age group
- Goods purchased online in Italy 2018, by category
- Share of e-shoppers purchasing beauty & healthcare products online in Italy 2023
- Importance of price comparison tools to Italian online shoppers 2022
- Frequency of online beverage orders according to U.S. consumers 2017
- Frequency of online beverage orders according to U.S. consumers 2017, by gender
- Price per order for groceries online shopping of U.S. consumers 2018
- Items per order for groceries online shopping of U.S. consumers 2018
- Online shopper penetration rate in Bulgaria 2004-2020, by region
Further Content: You might find this interesting as well
Statistics
- Share of e-shoppers purchasing footwear online in Italy 2023
- Distribution of online purchases of toys in Italy 2023, by frequency
- Share of individuals purchasing home furniture online in Italy 2023
- Distribution of online purchases of small furniture in Italy 2023, by frequency
- Fastest-growing e-commerce product categories in Italy 2018
- Share of regular e-shoppers purchasing fashion goods online in Italy 2023
- Distribution of online purchases of fashion products in Italy 2023, by frequency
- Online shoppers in Italy 2019, by gender
- Share of e-shoppers purchasing groceries online in Italy 2023
- Importance of efficient search engine & filters when shopping online in Italy 2022
- Importance of delivery times for online shoppers in Italy 2019, by area
- FMCG e-commerce penetration in Italy 2019-2021, by age group
- Goods purchased online in Italy 2018, by category
- Share of e-shoppers purchasing beauty & healthcare products online in Italy 2023
- Importance of price comparison tools to Italian online shoppers 2022
- Frequency of online beverage orders according to U.S. consumers 2017
- Frequency of online beverage orders according to U.S. consumers 2017, by gender
- Price per order for groceries online shopping of U.S. consumers 2018
- Items per order for groceries online shopping of U.S. consumers 2018
- Online shopper penetration rate in Bulgaria 2004-2020, by region
DPD. (February 5, 2024). Share of online shoppers in Italy purchasing fresh food and beverages in selected years from 2017 to 2023 [Graph]. In Statista. Retrieved June 16, 2024, from https://www.statista.com/statistics/964077/online-fresh-food-and-beverages-purchases-growth-in-italy/
DPD. "Share of online shoppers in Italy purchasing fresh food and beverages in selected years from 2017 to 2023." Chart. February 5, 2024. Statista. Accessed June 16, 2024. https://www.statista.com/statistics/964077/online-fresh-food-and-beverages-purchases-growth-in-italy/
DPD. (2024). Share of online shoppers in Italy purchasing fresh food and beverages in selected years from 2017 to 2023. Statista. Statista Inc.. Accessed: June 16, 2024. https://www.statista.com/statistics/964077/online-fresh-food-and-beverages-purchases-growth-in-italy/
DPD. "Share of Online Shoppers in Italy Purchasing Fresh Food and Beverages in Selected Years from 2017 to 2023." Statista, Statista Inc., 5 Feb 2024, https://www.statista.com/statistics/964077/online-fresh-food-and-beverages-purchases-growth-in-italy/
DPD, Share of online shoppers in Italy purchasing fresh food and beverages in selected years from 2017 to 2023 Statista, https://www.statista.com/statistics/964077/online-fresh-food-and-beverages-purchases-growth-in-italy/ (last visited June 16, 2024)
Share of online shoppers in Italy purchasing fresh food and beverages in selected years from 2017 to 2023 [Graph], DPD, February 5, 2024. [Online]. Available: https://www.statista.com/statistics/964077/online-fresh-food-and-beverages-purchases-growth-in-italy/