Share of e-shoppers purchasing groceries online in Italy 2023

Published by Statista Research Department, Apr 16, 2024
In Italy, the share of regular e-shoppers purchasing groceries online increased steadily from 2017 to 2021. As of the survey period, 19 percent of Italian online shoppers reported that they purchased said products, a four percent increase from 2019. In 2023, the figure decreased to 18 percent.

Share of Italian online shoppers purchasing groceries in selected years from 2017 to 2023

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Release date

February 2024

Region

Italy

Survey time period

May 31 to July 19, 2023

Number of respondents

1,504 regular e-shoppers

Age group

18 years and older

Method of interview

Online survey

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