As surveyed in 2022, nearly 70 percent of Vietnamese respondents stated that promotion was the leading factor influencing their online purchases. Meanwhile, around 14 percent of them considered the offer of live streaming for product introduction a factor in their online purchase decision.
Main factors that influence online purchases in Vietnam in 2022
Characteristic
Share of respondents
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iDea. (July 25, 2023). Main factors that influence online purchases in Vietnam in 2022 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1006671/vietnam-main-factors-influence-online-purchase/
iDea. "Main factors that influence online purchases in Vietnam in 2022." Chart. July 25, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1006671/vietnam-main-factors-influence-online-purchase/
iDea. (2023). Main factors that influence online purchases in Vietnam in 2022. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1006671/vietnam-main-factors-influence-online-purchase/
iDea. "Main Factors That Influence Online Purchases in Vietnam in 2022." Statista, Statista Inc., 25 Jul 2023, https://www.statista.com/statistics/1006671/vietnam-main-factors-influence-online-purchase/
iDea, Main factors that influence online purchases in Vietnam in 2022 Statista, https://www.statista.com/statistics/1006671/vietnam-main-factors-influence-online-purchase/ (last visited June 18, 2024)
Main factors that influence online purchases in Vietnam in 2022 [Graph], iDea, July 25, 2023. [Online]. Available: https://www.statista.com/statistics/1006671/vietnam-main-factors-influence-online-purchase/