In 2022, e-commerce sales accounted for seven percent of the total retail sales in Vietnam. In that year, the value of retail sales of goods and services amounted to over 4,789 trillion Vietnamese dong. Since 2015, the e-commerce share of total retail sales has doubled in the country.
B2C e-commerce landscape in Vietnam
The revenue of the B2C e-commerce sector in Vietnam has been growing year on year, reaching approximately 16.4 billion U.S. dollars in 2022. Shopee, owned by the Singaporean multinational technology company Sea, has been the leading e-commerce marketplace in Vietnam, accounting for 63 percent of the total market share. Meanwhile, when it comes to electronics products, Vietnamese consumers have often opted for domestic e-commerce companies such as The Gioi Di Dong and Dien May Xanh.
The COVID-19 pandemic has given rise to an increase in the usage of online shopping among Vietnamese consumers. While categories such as travel, mobility, and accommodation were already popular among online shoppers before the pandemic; today, consumers have shifted their preference to purchasing food and personal care online as individuals become more conscious of their health and personal lifestyles. As a result, food and personal care saw the highest growth of all e-commerce categories, as consumers place a higher priority on convenience and safety. In the future, this newly adopted shopping habit is expected to become another revenue stream of the e-commerce sector in Vietnam.
E-commerce share of total retail sales in Vietnam from 2015 to 2022
Characteristic
Percentage of e-commerce sales
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
iDea. (July 25, 2023). E-commerce share of total retail sales in Vietnam from 2015 to 2022 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1006835/e-commerce-share-of-retail-sales-in-vietnam/
iDea. "E-commerce share of total retail sales in Vietnam from 2015 to 2022." Chart. July 25, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1006835/e-commerce-share-of-retail-sales-in-vietnam/
iDea. (2023). E-commerce share of total retail sales in Vietnam from 2015 to 2022. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1006835/e-commerce-share-of-retail-sales-in-vietnam/
iDea. "E-commerce Share of Total Retail Sales in Vietnam from 2015 to 2022." Statista, Statista Inc., 25 Jul 2023, https://www.statista.com/statistics/1006835/e-commerce-share-of-retail-sales-in-vietnam/
iDea, E-commerce share of total retail sales in Vietnam from 2015 to 2022 Statista, https://www.statista.com/statistics/1006835/e-commerce-share-of-retail-sales-in-vietnam/ (last visited June 18, 2024)
E-commerce share of total retail sales in Vietnam from 2015 to 2022 [Graph], iDea, July 25, 2023. [Online]. Available: https://www.statista.com/statistics/1006835/e-commerce-share-of-retail-sales-in-vietnam/