As of the second quarter of 2019, a little over 25 percent of global in-app ad impressions served programmatically were fraudulent. Over the past four quarters invalid in-app traffic rates have been slowly growing.
Programmatic in-app ad fraud rates worldwide from 3rd quarter 2018 to 2nd quarter 2019
Characteristic
Share of ad impressions
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Pixalate. (August 22, 2019). Programmatic in-app ad fraud rates worldwide from 3rd quarter 2018 to 2nd quarter 2019 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1063721/programmatic-in-app-ad-fraud-rates-worldwide/
Pixalate. "Programmatic in-app ad fraud rates worldwide from 3rd quarter 2018 to 2nd quarter 2019." Chart. August 22, 2019. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1063721/programmatic-in-app-ad-fraud-rates-worldwide/
Pixalate. (2019). Programmatic in-app ad fraud rates worldwide from 3rd quarter 2018 to 2nd quarter 2019. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1063721/programmatic-in-app-ad-fraud-rates-worldwide/
Pixalate. "Programmatic In-app Ad Fraud Rates Worldwide from 3rd Quarter 2018 to 2nd Quarter 2019." Statista, Statista Inc., 22 Aug 2019, https://www.statista.com/statistics/1063721/programmatic-in-app-ad-fraud-rates-worldwide/
Pixalate, Programmatic in-app ad fraud rates worldwide from 3rd quarter 2018 to 2nd quarter 2019 Statista, https://www.statista.com/statistics/1063721/programmatic-in-app-ad-fraud-rates-worldwide/ (last visited June 18, 2024)
Programmatic in-app ad fraud rates worldwide from 3rd quarter 2018 to 2nd quarter 2019 [Graph], Pixalate, August 22, 2019. [Online]. Available: https://www.statista.com/statistics/1063721/programmatic-in-app-ad-fraud-rates-worldwide/