In 2022, social media advertising spending in Europe stood at 10.9 billion euros, growing with 7 percent year-on-year. The United Kingdom is by far the market with highest social ad spend in Europe, followed by Germany and France.
Social media advertising spending in Europe from 2016 to 2022
(in billion euros)
Characteristic
Including Russia and Belarus
Excluding Russia and Belarus*
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* Historical market size restated based on 2022 constant exchange rates and historical growth rates. In 2021, Estonia, Latvia, and Lithuania were added. Their combined digital advertising revenue stood at 339 million euros. Data for the timeline which includes Russia and Belarus was retrieved from an earlier publication.
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IAB Europe. (May 28, 2023). Social media advertising spending in Europe from 2016 to 2022 (in billion euros) [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/899269/ad-spend-social-vs-other-display/
IAB Europe. "Social media advertising spending in Europe from 2016 to 2022 (in billion euros)." Chart. May 28, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/899269/ad-spend-social-vs-other-display/
IAB Europe. (2023). Social media advertising spending in Europe from 2016 to 2022 (in billion euros). Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/899269/ad-spend-social-vs-other-display/
IAB Europe. "Social Media Advertising Spending in Europe from 2016 to 2022 (in Billion Euros)." Statista, Statista Inc., 28 May 2023, https://www.statista.com/statistics/899269/ad-spend-social-vs-other-display/
IAB Europe, Social media advertising spending in Europe from 2016 to 2022 (in billion euros) Statista, https://www.statista.com/statistics/899269/ad-spend-social-vs-other-display/ (last visited June 18, 2024)
Social media advertising spending in Europe from 2016 to 2022 (in billion euros) [Graph], IAB Europe, May 28, 2023. [Online]. Available: https://www.statista.com/statistics/899269/ad-spend-social-vs-other-display/