The number of international tourist arrivals in Florence increased sharply in 2022 compared to the first two years of the coronavirus (COVID-19) pandemic but remained below pre-pandemic levels. Overall, the United States was the leading inbound tourist market in Florence, with roughly 632 thousand arrivals in the city's accommodation establishments. Germany and France followed in the ranking that year, with around 229 thousand and 220 thousand arrivals, respectively.
International tourism in Florence’s hotels: a ‘’four-star’’ business
Focusing on the hotel industry in Florence, four-star hotels registered the highest number of international arrivals in 2019. Over 1.6 million tourists from abroad arrived in such establishments that year. It comes as no surprise that four-star hotels also recorded the highest number of international overnight stays among all hotels in Florence, followed by three-star hotels.
Hotel and non-hotel establishments in Florence
Although four-star hotels were particularly popular among international tourists, most hotels in Florence were rated as three-star in 2021. On the other hand, when analyzing other types of tourist accommodation establishments in the city, data show that rented holiday dwellings were the most popular non-hotel facilities in Florence in 2021.
Leading international travel markets in Florence, Italy from 2019 to 2022, by number of arrivals
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countries are ranked based on the number of tourist arrivals in 2022
Supplementary notes
Figures refer to arrivals in hotel and non-hotel accommodation establishments in the metropolitan city of Florence. Data prior to 2022 were previously published by the source.
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Città Metropolitana di Firenze. (July 31, 2023). Leading international travel markets in Florence, Italy from 2019 to 2022, by number of arrivals [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1089868/international-arrivals-in-tourist-accommodations-in-florence-by-country/
Città Metropolitana di Firenze. "Leading international travel markets in Florence, Italy from 2019 to 2022, by number of arrivals." Chart. July 31, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1089868/international-arrivals-in-tourist-accommodations-in-florence-by-country/
Città Metropolitana di Firenze. (2023). Leading international travel markets in Florence, Italy from 2019 to 2022, by number of arrivals. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1089868/international-arrivals-in-tourist-accommodations-in-florence-by-country/
Città Metropolitana di Firenze. "Leading International Travel Markets in Florence, Italy from 2019 to 2022, by Number of Arrivals." Statista, Statista Inc., 31 Jul 2023, https://www.statista.com/statistics/1089868/international-arrivals-in-tourist-accommodations-in-florence-by-country/
Città Metropolitana di Firenze, Leading international travel markets in Florence, Italy from 2019 to 2022, by number of arrivals Statista, https://www.statista.com/statistics/1089868/international-arrivals-in-tourist-accommodations-in-florence-by-country/ (last visited June 18, 2024)
Leading international travel markets in Florence, Italy from 2019 to 2022, by number of arrivals [Graph], Città Metropolitana di Firenze, July 31, 2023. [Online]. Available: https://www.statista.com/statistics/1089868/international-arrivals-in-tourist-accommodations-in-florence-by-country/