Hulu ARPU in the U.S. 2019-2024

Published by
Julia Stoll,
May 8, 2024

As of the second quarter of 2024, Hulu's SVOD only service reportedly generated an average monthly revenue of 11.84 U.S. dollars per paying subscriber. The figure recorded in the corresponding quarter of the previous fiscal year was slightly lower at 11.73 U.S. dollars in revenue per paying Hulu user.

Hulu's average monthly revenue per paying subscriber in the United States from 1st quarter 2019 to 2nd quarter 2024 (in U.S. dollars)

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Release date

May 2024

Region

United States

Survey time period

December 2018 to March 30, 2024

Special properties

fiscal year ends late September/early October of the corresponding calendar year

Supplementary notes

Figures include advertising revenue (including amounts generated during free trial subscription periods).
The Walt Disney Company began consolidating results for Hulu on March 20, 2019. Hulu's revenues and expenses are included in full in Disney's Direct-to-Consumer & International segment of its financial reporting.

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