As of the second quarter of 2020, Hulu's SVoD only service reportedly generated an average monthly revenue of 12.06 U.S. dollars per paying subscriber. The figure recorded in the corresponding quarter of the previous fiscal year was slightly higher at 12.73 U.S. dollars in revenue per paying Hulu user, whilst for Hulu with Live TV and SVoD, an increase of over 15 dollars was reported. Disney attributed the decrease in ARPU from Hulu with SVoD only to lower retail pricing and a shift in its subscriber base due the Disney+ bundle offer.
Hulu's average monthly revenue per paying subscriber in the United States from 1st quarter 2019 to 2nd quarter 2020
(in U.S. dollars)
fiscal year ends late September/early October of the corresponding calendar year
Supplementary notes
Figures include advertising revenue (including amounts generated during free trial subscription periods).
The Walt Disney Company began consolidating results for Hulu on March 20, 2019. Hulu's revenues and expenses are included in full in Disney's Direct-to-Consumer & International segment of its financial reporting.
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Walt Disney. (May 5, 2020). Hulu's average monthly revenue per paying subscriber in the United States from 1st quarter 2019 to 2nd quarter 2020 (in U.S. dollars) [Graph]. In Statista. Retrieved August 04, 2020, from https://www.statista.com/statistics/1095077/hulu-average-revenue-per-subscriber-us/
Walt Disney. "Hulu's average monthly revenue per paying subscriber in the United States from 1st quarter 2019 to 2nd quarter 2020 (in U.S. dollars)." Chart. May 5, 2020. Statista. Accessed August 04, 2020. https://www.statista.com/statistics/1095077/hulu-average-revenue-per-subscriber-us/
Walt Disney. (2020). Hulu's average monthly revenue per paying subscriber in the United States from 1st quarter 2019 to 2nd quarter 2020 (in U.S. dollars). Statista. Statista Inc.. Accessed: August 04, 2020. https://www.statista.com/statistics/1095077/hulu-average-revenue-per-subscriber-us/
Walt Disney. "Hulu's Average Monthly Revenue per Paying Subscriber in The United States from 1st Quarter 2019 to 2nd Quarter 2020 (in U.S. Dollars)." Statista, Statista Inc., 5 May 2020, https://www.statista.com/statistics/1095077/hulu-average-revenue-per-subscriber-us/
Walt Disney, Hulu's average monthly revenue per paying subscriber in the United States from 1st quarter 2019 to 2nd quarter 2020 (in U.S. dollars) Statista, https://www.statista.com/statistics/1095077/hulu-average-revenue-per-subscriber-us/ (last visited August 04, 2020)
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