
Hulu ARPU in the U.S. 2019-2020
As of the final quarter of 2020, Hulu's SVoD only service reportedly generated an average monthly revenue of 12.59 U.S. dollars per paying subscriber. The figure recorded in the corresponding quarter of the previous fiscal year was slightly higher at 12.67 U.S. dollars in revenue per paying Hulu user, whilst for Hulu with Live TV and SVoD, an increase of over 13 dollars was reported. Disney attributed the decrease in ARPU from Hulu with SVoD only to lower retail pricing and a shift in its subscriber base due the Disney+ bundle offer.