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Hulu ARPU in the U.S. 2019-2020

As of the final quarter of 2020, Hulu's SVoD only service reportedly generated an average monthly revenue of 12.59 U.S. dollars per paying subscriber. The figure recorded in the corresponding quarter of the previous fiscal year was slightly higher at 12.67 U.S. dollars in revenue per paying Hulu user, whilst for Hulu with Live TV and SVoD, an increase of over 13 dollars was reported. Disney attributed the decrease in ARPU from Hulu with SVoD only to lower retail pricing and a shift in its subscriber base due the Disney+ bundle offer.

Hulu's average monthly revenue per paying subscriber in the United States from 1st quarter 2019 to 4th quarter 2020

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Release date

November 2020


United States

Survey time period

December 2018 to October 2020

Special properties

fiscal year ends late September/early October of the corresponding calendar year

Supplementary notes

Figures include advertising revenue (including amounts generated during free trial subscription periods).
The Walt Disney Company began consolidating results for Hulu on March 20, 2019. Hulu's revenues and expenses are included in full in Disney's Direct-to-Consumer & International segment of its financial reporting.

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Statistics on "Subscription video on demand market in the U.S."

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