Italians willing to pay to watch cultural events online due to coronavirus 2020

Published by
Julia Stoll,
Jan 13, 2021
A survey from April 2020 asked Italian individuals if they would pay to watch cultural events on a dedicated online platform during the coronavirus (COVID-10) emergency. Data show that four in ten respondents claimed to be willing to pay to watch pop music concerts online. Moreover, 34 percent of interviewees would pay to watch musicals online.

For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

Share of individuals willing to pay to watch cultural events on a dedicated online platform during the coronavirus (COVID-19) emergency in Italy 2020, by type of event

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Source

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Release date

April 2020

Region

Italy

Survey time period

April 22-24, 2020

Number of respondents

800*

Age group

18 years and older

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

*Respondents claiming to be definitely interested or potentially interested in subscribing to an online platform where to watch cultural events.

The source used mixed CATI-CAMI-CAWI methodology.

The survey question was phrased by the source as follows: "Il Ministro della Cultura Franceschini ha affermato che è allo studio una piattaforma online dove i vari eventi culturali potranno proporre degli spettacoli a pagamento. Se fosse possibile, sarebbe disposto a pagare per assistere in streaming su questa piattaforma a..."

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